How it works
What actually happens when you enrich a prospect
No black box. This page walks through the whole process — how a profile becomes a record, how an address gets tested, what each result means, and where the method runs out of road.
5 free credits on signup · No card required
The process
Four steps, start to finish
STEP 01
Add the prospects you want to reach
Add prospects individually to your queue, upload a CSV, or save prospect information to ReachNow with the browser extension while you work. All three routes end in the same queue, and adding costs nothing — you can build a list before you own a single credit.
STEP 02
ReachNow resolves each prospect
ReachNow uses the information you provided to match and enrich the prospect record, returning the person as structured fields: name, current role, employer, and the company's domain, industry and headcount where those are published. The mail domain matters most, because it is what an email address can be built from.
STEP 03
Candidate addresses are verified
Using the domain and the person's name, ReachNow constructs the business address formats that company is likely to use, then tests each against the server that handles its mail. Nothing is delivered to the prospect. Only accepted addresses come back as verified.
1 credit — charged only if a verified address results
STEP 04
Export and use the result
Review the records in your dashboard and export as CSV — a full export, or a column layout matching a Salesforce or HubSpot import. Exporting is free, and re-looking up anything already enriched costs nothing.
Step one, in detail
Three ways to add prospects
All three feed the same queue. None of them is required — pick whichever suits how you work.
Paste into the dashboard
Add one or many prospects straight into your queue, including a professional profile URL where you have one. Nothing to install, and the quickest way to try it on a handful of prospects.
Upload a CSV
A file of profile URLs, up to 100 rows each, with 3 files stored at a time. This is how most volume work is done.
Learn moreSave prospects while you work
The browser extension saves prospect information to your queue without manual copy and paste. Entirely optional — it does nothing the dashboard cannot.
Step three, in detail
How an address gets tested
Every email domain has a server that receives its mail. ReachNow finds that server, opens the same conversation a sending mail server would open, and asks whether it will accept mail for a particular address.
Then it stops. The exchange is deliberately abandoned before any message is delivered, so the prospect receives nothing — no email, no notification, no trace of the check. What we keep is the server's answer.
Candidate addresses are constructed from the company's domain and the person's name, using the formats businesses commonly adopt. Each candidate is tested individually. The ones that fail are returned to you as rejected rather than hidden, which is the simplest evidence that an address was tested rather than guessed at.
- Find the server that handles mail for the company domain
- Build the plausible address formats for that person
- Ask the server about each candidate, one at a time
- Return what passed, what failed, and what was inconclusive
Alex Fournier
Head of Operations · Northwind Systems
- Company domain
- northwind-systems.example
- Industry
- Logistics & Supply Chain
- Headcount
- 201–500
Results
What each outcome means
Including the two that are not a clean yes or no. Those are where most tools quietly round in their own favour.
Safe
The mail server confirmed the address exists and accepts mail.
Risky
The domain accepts mail for any address (a catch-all), so existence could not be confirmed individually.
Invalid
The mail server rejected the address. It is not returned to you as verified.
Unknown
The server gave no definitive answer — usually greylisting or a firewall. Treated as unresolved.
Why there is no accuracy percentage on this site
A single accuracy figure is an average over whichever dataset the vendor measured. It tells you nothing about your prospects, and you have no way to check it. We used to publish one. It was not based on anything, so it is gone.
What replaces it is per-result honesty: an address is returned as verified only when the receiving server accepted it, catch-all domains are labelled rather than counted as wins, and the candidates that failed come back alongside the ones that passed.
Output
What comes back
The full field list — the same columns you get in a CSV export.
| Field | Notes |
|---|---|
| First and last name | Resolved from the profile |
| Job title | Current role as listed on the profile |
| Company name | Current employer |
| Company domain | The web domain used to build email candidates |
| Company industry | Where the company publishes it |
| Company headcount | Where the company publishes it |
| Verified business email | Addresses that passed verification |
| Invalid candidates | Addresses that were tested and rejected |
When enrichment does not produce a result
Some prospects cannot be resolved, and it is better to know the reasons in advance than to discover them in a job report. None of these cost you a credit.
- The profile lists no current employer, so there is no company domain to build an address from.
- The employer has no identifiable mail domain — common with very small companies and some holding structures.
- The receiving mail server refuses verification attempts entirely, using greylisting or a firewall.
- The domain accepts mail for any address, so no individual address can be confirmed. This comes back labelled risky rather than verified.
- The person has asked to be removed from our systems, in which case they are suppressed and never returned.
In every one of these cases the profile finishes unresolved and no credit is deducted. You are told which prospects came back empty, so you can decide what to do with them — see how credits work.
Try it against a list of your own
The fastest way to judge enrichment quality is to run it on prospects you already know something about. Sign up, enrich a handful, and check the results yourself.
5 free credits on signup · No card required · Credits are only spent on enriched profiles