How it works

    What actually happens when you enrich a prospect

    No black box. This page walks through the whole process — how a profile becomes a record, how an address gets tested, what each result means, and where the method runs out of road.

    5 free credits on signup · No card required

    The process

    Four steps, start to finish

    1. STEP 01

      Add the prospects you want to reach

      Add prospects individually to your queue, upload a CSV, or save prospect information to ReachNow with the browser extension while you work. All three routes end in the same queue, and adding costs nothing — you can build a list before you own a single credit.

    2. STEP 02

      ReachNow resolves each prospect

      ReachNow uses the information you provided to match and enrich the prospect record, returning the person as structured fields: name, current role, employer, and the company's domain, industry and headcount where those are published. The mail domain matters most, because it is what an email address can be built from.

    3. STEP 03

      Candidate addresses are verified

      Using the domain and the person's name, ReachNow constructs the business address formats that company is likely to use, then tests each against the server that handles its mail. Nothing is delivered to the prospect. Only accepted addresses come back as verified.

      1 credit — charged only if a verified address results

    4. STEP 04

      Export and use the result

      Review the records in your dashboard and export as CSV — a full export, or a column layout matching a Salesforce or HubSpot import. Exporting is free, and re-looking up anything already enriched costs nothing.

    Step one, in detail

    Three ways to add prospects

    All three feed the same queue. None of them is required — pick whichever suits how you work.

    Paste into the dashboard

    Add one or many prospects straight into your queue, including a professional profile URL where you have one. Nothing to install, and the quickest way to try it on a handful of prospects.

    Upload a CSV

    A file of profile URLs, up to 100 rows each, with 3 files stored at a time. This is how most volume work is done.

    Learn more

    Save prospects while you work

    The browser extension saves prospect information to your queue without manual copy and paste. Entirely optional — it does nothing the dashboard cannot.

    Step three, in detail

    How an address gets tested

    Every email domain has a server that receives its mail. ReachNow finds that server, opens the same conversation a sending mail server would open, and asks whether it will accept mail for a particular address.

    Then it stops. The exchange is deliberately abandoned before any message is delivered, so the prospect receives nothing — no email, no notification, no trace of the check. What we keep is the server's answer.

    Candidate addresses are constructed from the company's domain and the person's name, using the formats businesses commonly adopt. Each candidate is tested individually. The ones that fail are returned to you as rejected rather than hidden, which is the simplest evidence that an address was tested rather than guessed at.

    1. Find the server that handles mail for the company domain
    2. Build the plausible address formats for that person
    3. Ask the server about each candidate, one at a time
    4. Return what passed, what failed, and what was inconclusive
    Enriched contact

    Alex Fournier

    Head of Operations · Northwind Systems

    Company domain
    northwind-systems.example
    Industry
    Logistics & Supply Chain
    Headcount
    201–500
    a.fournier@northwind-systems.exampleSafe
    afournier@northwind-systems.exampleRejected
    Illustration of the ReachNow interface. Example data.

    Results

    What each outcome means

    Including the two that are not a clean yes or no. Those are where most tools quietly round in their own favour.

    Safe

    The mail server confirmed the address exists and accepts mail.

    Risky

    The domain accepts mail for any address (a catch-all), so existence could not be confirmed individually.

    Invalid

    The mail server rejected the address. It is not returned to you as verified.

    Unknown

    The server gave no definitive answer — usually greylisting or a firewall. Treated as unresolved.

    Why there is no accuracy percentage on this site

    A single accuracy figure is an average over whichever dataset the vendor measured. It tells you nothing about your prospects, and you have no way to check it. We used to publish one. It was not based on anything, so it is gone.

    What replaces it is per-result honesty: an address is returned as verified only when the receiving server accepted it, catch-all domains are labelled rather than counted as wins, and the candidates that failed come back alongside the ones that passed.

    Output

    What comes back

    The full field list — the same columns you get in a CSV export.

    Fields returned for each enriched prospect
    FieldNotes
    First and last nameResolved from the profile
    Job titleCurrent role as listed on the profile
    Company nameCurrent employer
    Company domainThe web domain used to build email candidates
    Company industryWhere the company publishes it
    Company headcountWhere the company publishes it
    Verified business emailAddresses that passed verification
    Invalid candidatesAddresses that were tested and rejected

    When enrichment does not produce a result

    Some prospects cannot be resolved, and it is better to know the reasons in advance than to discover them in a job report. None of these cost you a credit.

    • The profile lists no current employer, so there is no company domain to build an address from.
    • The employer has no identifiable mail domain — common with very small companies and some holding structures.
    • The receiving mail server refuses verification attempts entirely, using greylisting or a firewall.
    • The domain accepts mail for any address, so no individual address can be confirmed. This comes back labelled risky rather than verified.
    • The person has asked to be removed from our systems, in which case they are suppressed and never returned.

    In every one of these cases the profile finishes unresolved and no credit is deducted. You are told which prospects came back empty, so you can decide what to do with them — see how credits work.

    FAQ

    Questions about the process

    Not answered here? Email support or read how ReachNow works.

    Try it against a list of your own

    The fastest way to judge enrichment quality is to run it on prospects you already know something about. Sign up, enrich a handful, and check the results yourself.

    5 free credits on signup · No card required · Credits are only spent on enriched profiles