Profile enrichment
Prospect information in, structured data out
The information you hold about a prospect is rarely in a shape you can use. ReachNow takes what you provide, matches and enriches the record, and gives it back as fields you can sort, filter, segment and import.
5 free credits on signup · No card required
| Prospect | Company | Status | |
|---|---|---|---|
| A. Fournier | Northwind Systems | Completed | 1 verified |
| M. Okafor | Bright Harbor Labs | Completed | 2 verified |
| S. Delacroix | Meridian Freight | — | |
| J. Halvorsen | Copperline Retail | Queued | — |
| R. Iyer | Vantage Analytics | No result | none found |
Queuing costs nothing. Credits are spent only on profiles that come back enriched.
Prospect notes are readable by people, not by systems
- The details you have about a prospect are scattered across notes, tabs and spreadsheets rather than sitting in consistent fields.
- Filling them in by hand is slow and introduces errors precisely where they cost most — in a company name or a domain.
- Two people researching the same prospect produce differently shaped records, so nothing aggregates.
- Knowing a prospect's employer is not the same as knowing the mail domain that employer actually uses, which is what an email address depends on.
- Doing this for fifty prospects is an afternoon. Doing it for five hundred is not going to happen.
Prospect information is usually captured one person at a time. Prospecting requires the same information as data — consistent fields, across hundreds of people, in a shape a system can consume.
The same information, as fields
ReachNow uses the prospect information you provide — including a professional profile URL where you have one — to match and enrich the record, returning structured fields: who the person is, what they do, where they work, and what that company looks like.
The company's mail domain is the field that matters most, because it is what makes an email address possible. ReachNow identifies it from the employer associated with the prospect, then uses it to construct and verify candidate business addresses.
You supply the prospects. There is no directory, no discovery feature and no bulk collection of people you have not identified — ReachNow only ever works on the specific prospects you give it.
- Add prospects in the dashboard, import a CSV, or save them with the extension
- The browser extension only sends the prospect information you choose to save, and never receives your password
- Company domain, industry and headcount returned where the company publishes them
- Every prospect comes back in the same field shape, whatever the source
- Results stay in your account and can be looked up again later at no cost
Process
From prospect information to structured record
STEP 01
Add the prospect
Add one or many prospects to your queue, upload a CSV, or save prospect information with the browser extension while you work. All three routes end in the same queue.
STEP 02
The record is matched and enriched
ReachNow uses the information provided to match the prospect and enrich the record with the person's name and current role, their employer, and the company's published details — its web domain, industry and approximate headcount.
STEP 03
The mail domain is resolved
The employer is resolved to the domain that actually handles its mail, which is frequently not the domain shown on its marketing site. This is what candidate addresses are built from.
STEP 04
The record is completed and stored
The structured record, including any verified email, is saved to your account. It is yours to export, and free to look up again whenever you need it.
1 credit, only if a verified address results
Benefits
Fields you get back
This is the full set — the same fields that appear in a CSV export.
First and last name
Resolved from the profile
Job title
Current role as listed on the profile
Company name
Current employer
Company domain
The web domain used to build email candidates
Company industry
Where the company publishes it
Company headcount
Where the company publishes it
Verified business email
Addresses that passed verification
Invalid candidates
Addresses that were tested and rejected
Who uses this
Where profile enrichment fits
Ad-hoc research
One prospect at a time from the dashboard, when a rep needs a specific person now rather than a list later.
While you work
The browser extension saves prospect information to your queue as you come across people, so research and enrichment do not have to be separate sessions.
List processing
A CSV of prospects enriched in one run, which is how most volume work gets done.
Read moreOn a schedule
Automatic runs daily, weekly, or once the queue reaches a size you choose, with a credit ceiling per run.
What profile enrichment cannot do
- It cannot enrich a prospect you have not supplied. There is no search, directory or discovery feature.
- It works from the information you provide and what the person or their company has published. Details that are not available cannot be returned.
- A prospect with no current employer cannot produce a business email, because there is no domain to build one from.
- Personal contact details are out of scope entirely — business email only.
- The browser extension is Chrome-based. Everything it does can also be done from the dashboard without installing anything.
The full account of what is processed and how long it is kept is on the Data & compliance page.
Try it against a list of your own
The fastest way to judge enrichment quality is to run it on prospects you already know something about. Sign up, enrich a handful, and check the results yourself.
5 free credits on signup · No card required · Credits are only spent on enriched profiles